What is Drawdown?
Drawdown is applied at Company level. It allows our Customers to be automatically topped up with Featured Property of the Week and/or Premium Listing credits.
Each Company can have a different target level, frequency, and trigger amount of credits set up to suit their needs. This can be with the aim of always having credits on-hand to use, or making sure they don’t overspend each month. PL credits can be updated every day, week or month and FPOW credits only update daily.
For example
Each branch under a Company can be set up to be topped up to 50 Premium Listing Sales Credits (target level) on the first day of each month (frequency) ONLY IF their credit level is 10 or below (trigger amount) on that day to help control their spend.
Each branch under a Company can be set up to be topped up to 100 Premium Listing Sales Credits (target level) every day (frequency) ONLY IF their credit level is 99 or below (trigger amount) on that day to always have credits on hand.
Billing
Companies on drawdown get their credits applied for free initially and are billed for the credits they use in arrears (the following month). This means when we add a product as a goodwill gesture to a branch that is on drawdown, they will be billed when they use it if we apply it in the normal way (through Novus).
When we are giving a credit as a goodwill gesture, all we need to do is use one of their available credits and apply it directly to the property for them.
To make sure a branch on drawdown doesn’t get charged for a goodwill gesture, we need to add their PL or FP credit to the Exclusion List. This is then sent to Internal Systems each month to make sure the credits remain free during Billing.
The exclusions list can be found in the EACST drive > Contracts team > MA reports > PL Ecxl. Once in the folder you need to select the spreadsheet for the month we are currently in and fill out all of the required details in the same format across the spreadsheet. This needs to have the date that we applied the PL to the property and all of the details for the property and the branch. If you do not have access to the PL Exclusions list please reach out to a TL to add this in for you.
If you’re encouraging a Customer to use their credits as part of value add, it’s also good to be aware of if they’re on drawdown or not as the credits on their account are not paid for until they’re used.
How do I check if a customer is on Drawdown?
There is a report in Atlas to check whether a Company is on Drawdown for Premium Listings which can be found here, and for Featured Properties Internal Systems look after and update the spreadsheet which can be found here.