Here is a breakdown of all the leaver reasons that maybe used for a branch cancellation with an explanation as to what it means.
Core Leaver reasons
Reason | Category | Simplified Explanation |
Change of ownership | Controllable | Company/branch and office is taken over. If the branch remains open then its ‘Change of Ownership’. |
Cost issue | Controllable | Agent feels the cost of Rightmove is too high |
Joining OTM/Zoopla | Controllable | Agent has been tempted by an offer or deal from Zoopla or OTM and sees them as better value |
Low property stock | Controllable | Agent displays less than 5 properties (on each channel) & makes it clear that they are leaving due to stock level |
Non-payment TAMS/AMS NOT TO USE | Controllable | Used by Credit Control when terminating members who do not pay. |
Unhappy with Price increase | Controllable | Branch serves notice as a direct result of recent a price rise |
Reason not defined | Controllable | Holding reason – final reason must be supplied |
Unhappy with response | Controllable | Agent leaves because they are unhappy with the response they've had by advertising on Rightmove (for example, not enough leads generated) |
Unhappy with service | Controllable | Agent leaves because they believe the service has been poor (not related to leads generated) |
Breach of T's & C's TAMS/AMS NOT TO USE | Uncontrollable | Agent is terminated for continued breach of terms & conditions (will be classed as Controllable where the sign up AM/TAM has not vetted the customer correctly) |
Ceased Trading | Uncontrollable | A company is no longer in business or no longer operates any estate agency service, office should be physically closed & business must have stopped trading |
GA Refactor TAMS/AMS NOT TO USE | Uncontrollable | Used when we adjust the number of virtual profiles at a GA review point |
Bought by a Corporate Member | Uncontrollable | An independent member joins a corporate agency |
Bought by an Independent Member | Uncontrollable | A corporate member joins an independent agency |
Leaving to Commercial/Student Lets | Uncontrollable | An Independent member joins Commercial/Student Lets |
Branch Closure | Uncontrollable | A specific branch is closing down but the company continues to trade (multi branches only). |
Temporary Closure | Uncontrollable | To be used when an agent indicates the office is closing temporarily or talks about ‘mothballing’ an office location for a period of time. This can only be used if a minimum of 1 branch is remaining on Rightmove. |