Sold By Me (SBM) is another product that we offer to our Estate agency partners. This article will go through what the product is and where it appears on site. 


What is Sold By Me?


A carousel/banner at the bottom of search results pages which showcases an agent’s recently sold stock (6-8 properties).


The website shows the Sold By Me carousel based on the location you’re in rather than the location you search. When checking Sold By Me use Incognito mode!


What are the benefits of Sold By Me?

  • Associates the Agent’s brand with selling success.
  • Engages sellers in the Agent’s area, even if they’re looking to buy elsewhere. When a seller's address is in the agent's target area, we show the "Sold By Me" advert, keeping the agent top of mind for potential vendors.
  • One of the few products that allows agents to direct traffic to their own website through the link.


See our FAQs on Sold By Me


Where does Sold By Me appear on site?


Sold By Me shows at the bottom of the search results page if an agent has purchased it for that search term. Agents can only purchase it on out codes (MK10).



See the Hub FAQs on finding a Sold By Me


Who can buy Sold By Me?


SBM is exclusive to our Optimiser partners and is used by them to help enhance the branding that they already have. It can only be purchased by our Dual or sales only agents as it is not available to lettings only branches. 


Pricing


Each Sold By Me search term has its own price which is based on the amount of searches that are done for the search term that is being purchased. The price will be on the form sent through to the contracts team by the account manager and this will match up with the price you are able to select for that search term on Atlas when the contracts team set up the product in Novus. 


How to update a Sold By Me:


First find and check the branch has a Sold By Me banner by going to Products > Novus and search for Sold By Me to find the below if live:

 

Next select Actions > Product Details to get the below page:  

Now you can update the link and click ‘Save’.



How to test a Sold By Me?


Once saved you will need to test the Sold By Me banner. It is worth waiting an hour to ensure the change has pulled through on site first, then you will need to go into incognito mode.


Incognito mode is found by clicking the 3 dots in the top right hand corner:


 

Once in incognito mode, go to Rightmove and search for 'For Sale' with the 'Sold By Me' term. Scroll to the bottom to find the Sold By Me carousel, then click the company link or logo to ensure it directs correctly.