There will be times where we can't amend the date of a property following a fallthrough. Agents may question this process and ask why/what else we can do to help. 



What's the current process?

When a sale falls through on a property, we ask the agent to send us some information so our bot can process the request - you can read more about this here.


A property needs to be marked as Sold STC (SSTC) or Under Offer for at least 7 weeks (49 days) consecutively to qualify for re-listing.

 

Why do we say no?

We will say no to relisting a property if it has been Under Offer or Sold STC for less than 49 days (7 weeks). This is a timeframe we review in line with our data. For example, we look at how long (on average) properties are marked as SSTC/Under Offer on site.

This is different to the 14-week rule, where a property will automatically relist as new when it returns to the market as available after being in an unavailable status for 14 weeks or more. 


We don't relist a property if it's been off the market for less time than this for the following reasons:

  • Homebuyers will find it misleading to see the property as "new to the market" after being off for less than 2 months
  • The same people who received the email alerts when it originally came to the market will get the same alert again 

In what circumstances will we relist a property in less than 49 days?

There can be circumstances where we will relist a property in less than this time:

  • The property came to the market as Sold STC/Under Offer and didn't get any alerts
  • The property went Sold STC/Under Offer in the first day of advertising
  • The property didn't get the correct exposure the first time


What exposure can we give a property?

When amending the date isn't a possibility after a property returns to the market following a sales fall through, there are other ways for the property to gain exposure on Rightmove. 


  • If the agent has some Premium Listing and Featured Property of the Week credits available, using one or both of these would give this property a boost in exposure
  • The agent can change the first image of the listing to refresh it 
  • Adding words along the lines of “back on the market” to the summary description
  • If the vendor would be flexible on the price, consider reducing the price by more than 2% for the property to be automatically sent out in email alerts as a price reduction


What can we offer?

In some cases, we can offer the agent a product as a gesture of goodwill to help the property where amending the date isn't possible.