What is a Native Search Advert?

These have been designed for New Homes, Build to Rent and EA partners to help them build awareness and drive response in the place home buyers search for property. They do this by getting partners brand and listings seen more throughout the buyer's property search and in more searches, ultimately helping to grow their market share.

These adverts sit in among the search results on Rightmove. The Native Search Adverts are designed to look similar to the listings so they look like part of the page, rather than an advert.

There are two formats available (Property Carousel and Developer Carousel). The Property Carousel is focused on promoting partners available plots while the Developer Carousel can support any marketing message.


Key features that apply to both designs

  • Purchased by search term
  • Displayed in the buying property search results page
  • Selected at random from other adverts competing for that space
  • Competes with Featured Agent and the existing Featured Developer
  • Maximum of 3 slots per search results page
  • Includes an Active display component based on recent searches: On a given search results page, once we have displayed all of the adverts that apply to that search term. We will then start to display either the Developer or Property Carousel adverts based off of the consumers recent searches. We require consumer cookie consent to target in this way. We target based off of the 10 most recent consumer searches
  • Not currently present on the Apps


  • Semi-automated advert
  • Generates the property carousel based off live properties for the development that has taken the advert
  • Development needs a minimum of 2 live properties to purchase the advert
  • Requires the description to be input in Ad Manager
  • Maximum of 100 characters for the description
  • Displays a minimum of 2 properties in the carousel and a maximum of 8
  • Properties link through to the property details page in a new tab
  • Properties are displayed randomly in the carousel (NB we may change this)
  • Advert resizes based on a consumers viewpoint




  • Developer Carousel offers a flexible advertising space. The partner could choose to promote their brand, offers, events, plots – whatever they like.
  • They can choose to send buyers through to their listings, Rightmove Microsite or even their own website.
  • They'll need to provide the headline text and images.
  • Requires creative content to be uploaded via Ad Manager
  • Minimum of 2 images, maximum of 8
  • Description copy, maximum of 100 characters
  • Call to action link destination
  • Images resize based on platform that the consumer is viewing the advert on
  • Rather than recommending a specific size, we recommend uploading a high-res image at a ratio of 3:2 – that means if the image is 3000 pixels wide, it would be 2000 pixels high. This is the standard setting for most digital cameras and the most common shape/ratio of image that agents and developers upload



Ad Manager

  • Ad Manager is the new system for agents to upload creatives for NSA's, Local Home Page and featured agent banners
  • It works alongside Novus
  • Found in the 'Menu' in Rightmove Plus


Ad Manager is a permission in Rightmove Plus that defaults to yes when a new user is added.

  • Find the Development that needs updating in Site Admin
  • Click on Products
  • Click on Go To Novus
  • Scroll down to 'Property Carousel'
  • Click Actions
  • Click Product Details - This will open up Ad Manager in a new tab
  • Us the Tick Box on the left (highlighted below in yellow) to select the search term you are updating. Within the same branch, multiple search terms can be selected at the same time as long as the updated text will be the same. 


  • Click Manage Creative
  • Enter the Text provided by the customer in the Advert Body section (max 100 characters)
  • Select preview creative - this will show you how the creative will look on site
  • Click Publish Creative
  • Find the Development that needs updating in Site Admin
  • Click on Products
  • Click on Go To Novus
  • Scroll down to 'Developer Carousel'
  • Click Actions
  • Click Product Details - This will open up Ad Manager in a new tab
  • Us the Tick Box on the left (highlighted below in yellow) to select the search term you are updating. Within the same branch, multiple search terms can be selected at the same time as long as the updated text/URL/creatives will be the same. 

  • Click Manage Creative
  • You will have the option within this section to update the text, the URL link and also the creatives.
  • Once added, select preview creative - this will show you how the creative will look on site
  • Click Publish Creative