This article will talk your through all the leaver reason across New Homes and their meaning.
TABLE OF CONTENTS
- What are leaver reasons?
- When to use site sold, all reserved or low property stock
- Most common leaver reasons - Core
- Most common leaver reasons - Product
- All leaver reasons - Core
- All leaver reasons - Product
What are leaver reasons?
Leaver reasons are used to record why a development or product has come off of Rightmove. They are split into two categories: controllable or uncontrollable.
A controllable reason is a reason that was in Rightmove’s power to influence or change, such as Cost Issue and uncontrollable is something we could not influence, such as Site Sold.
When to use site sold, all reserved or low property stock
As a rule of thumb please see the below of when to use either and if minimum contractual terms apply:
There are 0 – 1 property left - Site Sold: contract minimums do not apply.
2 Properties left - All Reserved: contract minimums do not apply.
3 Properties Left - Low Property Stock: Contract minimums do apply
4 Properties or More – These leaver reasons do not apply, and contractual minimum terms apply
Most common leaver reasons - Core
Reason | Category | When should it be used? |
All Reserved | Uncontrollable | 2 properties left available / All plots on all of their developments are reserved |
Change of Contract Type | Uncontrollable | Used when upgrading package/converting from a coming soon only. |
Cost Issue | Controllable | Developer feels the cost of Rightmove is too high |
End of Free Period | Uncontrollable | When a free product is applied for a time period that is set and needs automatically cancelling. |
End of Purchase Order | Controllable | To be used when developer leaves at the end of a purchase order |
Reason Not Defined | Controllable | A holding reason for instances when the actual reason is not known, should not be submitted as a final reason for leaving |
Site Sold | Uncontrollable | 0 – 1 property left on site / All plots on the site have now been sold resulting in Rightmove not being needed |
Low Property stock | Controllable | 3 properties left / Developer makes it clear that they are leaving due to stock level |
Most common leaver reasons - Product
Reason | Category | When should it be used? |
All Reserved | Uncontrollable | All plots on all of their developments are reserved |
Cost Issue | Controllable | Developer feels the cost of Rightmove is too high |
End of Free Period | Uncontrollable | When a free product is applied for a time period that is set and needs automatically cancelling. |
End of Purchase Order | Controllable | To be used when developer leaves at the end of a purchase order |
Reason Not Defined | Controllable | A holding reason for instances when the actual reason is not known, should not be submitted as a final reason for leaving. This also includes If the customer wants to remove products. |
Site Sold | Uncontrollable | All plots on the site have now been sold resulting in Rightmove not being needed |
Low Property stock | Controllable | Developer makes it clear that they are leaving due to stock level |
Transferred Term | Uncontrollable | When they are moving the product across to another branch. (Any transfer or swapping terms) The product they are transferring must be equivalent or more. Only to be used when processing from a contract. |
Change of Product Mix | Uncontrollable | When the developer is bringing on more products and check if the customer has signed a form for this change. Only to be used when processing from a contract. |
All leaver reasons - core
Reason | Category | When should it be used? |
Advertising with EA | Controllable | Developer has agreed an EA membership |
All Reserved | Uncontrollable | All plots on all of their developments are reserved |
Breach of T & C's | Controllable | Developer is terminated for continued breach of terms & conditions |
Ceased Trading | Uncontrollable | A company is no longer in business or no longer operates any developer or property business, office should be physically closed & business must have stopped trading |
Change of Contract Type | Uncontrollable | Used when upgrading package/converting from a coming soon only. |
Change of Ownership | Controllable | Company/branch is purchased by another company, classed as Controllable as the AM has the opportunity to save the new business & ensure they retain spend with Rightmove |
Cost Issue | Controllable | Developer feels the cost of Rightmove is too high |
End of Free Period | Uncontrollable | When a free product is applied for a time period that is set and needs automatically cancelling. |
End of Purchase Order | Controllable | To be used when developer leaves at the end of a purchase order |
Non-Payment | Controllable | Used by Credit Control when terminating members who do not pay |
Reason Not Defined | Controllable | A holding reason for instances when the actual reason is not known, should not be submitted as a final reason for leaving |
Site Sold | Uncontrollable | All plots on the site have now been sold resulting in Rightmove not being needed |
Unhappy with Price Rise | Controllable | Developer serves notice as a direct result of a price increase. |
Unhappy with Response | Controllable | Developer leaves because they are unhappy with the response they've had by advertising on Rightmove (for example, not enough leads generated) |
Development on hold | Controllable | Developer has to stop marketing a development due to planning issues |
Low Property stock | Controllable | Developer makes it clear that they are leaving due to stock level |
All leaver reasons - Product
Reason | Category | When should it be used? |
Advertising with EA | Controllable | Developer has agreed an EA membership |
All Reserved | Uncontrollable | All plots on all of their developments are reserved |
Breach of T & C's | Controllable | Developer is terminated for continued breach of terms & conditions |
Ceased Trading | Uncontrollable | A company is no longer in business or no longer operates any developer or property business, office should be physically closed & business must have stopped trading |
Change of Ownership | Controllable | Company/branch is purchased by another company, classed as Controllable as the AM has the opportunity to save the new business & ensure they retain spend with Rightmove |
Cost Issue | Controllable | Developer feels the cost of Rightmove is too high |
End of Free Period | Uncontrollable | When a free product is applied for a time period that is set and needs automatically cancelling. |
End of Purchase Order | Controllable | To be used when developer leaves at the end of a purchase order |
Non-Payment | Controllable | Used by Credit Control when terminating members who do not pay |
Reason Not Defined | Controllable | A holding reason for instances when the actual reason is not known, should not be submitted as a final reason for leaving. This also includes If the customer wants to remove products. |
Site Sold | Uncontrollable | All plots on the site have now been sold resulting in Rightmove not being needed |
Unhappy with Price Rise | Controllable | Developer serves notice as a direct result of a price increase. |
Unhappy with Response | Controllable | Developer leaves because they are unhappy with the response they've had by advertising on Rightmove (for example, not enough leads generated) |
Development on hold | Uncontrollable | Developer must stop marketing a development due to planning issues |
Low Property stock | Controllable | Developer makes it clear that they are leaving due to stock level |
Transferred Term between branches | Uncontrollable | When they are moving the product across to another branch. (Any transfer or swapping terms) The product they are transferring must be equivalent or more. Only to be used when processing from a contract. |
Change of Product Mix | Uncontrollable | When the developer is bringing on more products and check if the customer has signed a form for this change. Only to be used when processing from a contract. |