Featured Property/New Home are credit based products that Rightmove offers to its agents and developers. This product gives agents and developers the opportunity to highlight their properties so they stand out more within the property search results. 



- A featured property box is designed to enhance the presentation of a property.

- The blue box is displayed at the top of the page, 1 per page and rotates purely at random

- The property is then also displayed within the listings as it would normally be. 

- A featured property has the function to rotate between the properties the agent wishes to display in the box which they can amend in Rightmove Plus. 



This is a product the agent can buy that will automatically feature a property on Rightmove for 7 days if it meets the below requirements. Ultimately, if the 'auto email date' changes to new for either a reduction or new added on date, the product will trigger.


Trigger

Trigger Definition

Applies to

New Listing

On creation

Sales & Lettings

Marketing Break

98 days

Sales

Fall Through

14 days

Lettings

Fall Through

49 days (with date change by bot)

Sales & Lettings

Price Reduction2% or moreSales & Lettings


To check the agent has this product go to Novus and you will see the below:

Please note you can't see this product in Rightmove Plus.


The Featured New home and featured property appear similar but it looks like a sticker text option is available for featured new homes. This is not related to the featured part but instead is to do with the product Spotlight see here. See below where the developer has selected 'Only 5% Deposit' as the spotlight sticker text option.



The developer will need to go into Rightmove Plus to select a property to feature like the featured property box looks like. After choosing a rotation setting the developer selects 'Feature' and then 'Save'.




Features, Advantages & Benefits


FeaturesAdvantagesBenefits
Appears at the top of the page above the other listings to increase the exposure of the property.The first property that is seen by users diverting their attention to it and hopefully clicking to see further details.By generating more clicks and views this will hopefully lead to more enquiries for them to convert in to business.
Bigger price and brand plus. Shows twice in the listings.The ability of having an additional service to provide gives them an edge over the service other agents can provide to them.By having that edge they can use this to perhaps win further business over others.
Additional Service for the agent to provide. Ability to rotate properties.If they have fast moving stock they can rotate between these, or if they require more interest on a slow moving property it can be enhanced.By being able to rotate on fast moving stock this adds value for them as a customer receiving the product, or to generate more interest on slow moving stock it could be used to strengthen the relationship the agent has with their vendor or Landlord.


How to apply the product in site admin

This product has to be applied by the agent/developer in RM+. 

  • Using Site Admin click on the go to Rightmove plus button. 


  • Once in Rightmove plus click on the 'Menu' option in the top left hand corner 


  • Now select 'Featured Property'


  • This will bring up the list of properties an agent has. Next select which property it is and press 'Add'. 
  • Then click the 'Save' button to ensure the changes are made.


Can Rightmovers apply credits to their own properties?
If a Rightmover has asked for a featured property of the week credit for their own listing, please ask them to seek authorisation from their Area Director/Manager and they will email the Customer Support team directly with confirmation to do this. 


Price  

The price of the FP/FNH will depend on the agents package that they have with us, for any queries relating to costs we would need to pass it over to the account manager.